The establishment and implementation of the corporate philosophy
(A) the corporate philosophy - Tightening society, architecture life
1, Jiang Ling as a fastener manufacturers, from its own business characteristics and industry characteristics, the "tightening of social, architectural life" as its corporate purpose and basic concepts.
2. Since its establishment, the company imported around this idea did VI, designed its own corporate identity, using a variation pattern "JL" Two letters, "JL" is "Jiang Ling" spelling of the first letters, shapes composed of mountains, a symbol of scaling the heights of meaning. Enterprise development and positioning strategy: the business was first established on the proposed "Jiang Ling nut, quality of the road" slogan, and in 2010 developed a three year plan. The first five-year plan (2010-2015) enterprise system taking shape; the second five-year plan (2015-2020) scale enterprises in the industry; Third Five-Year Plan (2020-2025) enterprise groups to mature.
3, corporate marketing strategy launched by the following ideas: development of the domestic market, international markets; domestic to multi-species, multi-standard, multi-color development; supporting the development of products, product line; to the northeast, southwest, northwest, spread throughout the country; the establishment Foreign intelligence information network; to enter the international market; low-cost market; in Europe, the United States, Japan; high-priced markets: neighboring countries, Southeast Asia, the Middle East market; marketing business staff training; enhancing risk management.
4, the management philosophy of refinement and interpretation. Jiang Ling management philosophy - tolerant, harmonious, delicate, Renhe; provide equal opportunities for everyone; honest, convincing people with reason; brand and quality synchronization; talent and career total length; both spiritual and material.
(Ii) the concept of expansion and launch
In order to implement the full range of business philosophy, the company analyzed from the user, competitors, the public at all levels, and to develop appropriate goals, planning and implementation of the measures.
1 user - how to meet customers, service users.
2, competitors - how to compete with rivals.
3, United were - who are the available external resources.
(C) follow the principle of
In order to strictly fulfill the established corporate philosophy, the company has developed six principles that must be followed, namely ① the principle of competition. ② profit principle. ③ customer first principle. ④ quality principles. ⑤ innovation principles. ⑥ service principles.